In times of economic crisis, businesses have to be smart in re-inventing themselves either for survival or to capture more market share which has significant shrunk due to everyone tightening their budget. A salon in Massachusetts has set the bar higher by launching a new service offering 15-minute video consultations.
Prior to an appointment, customers can get styling advices and options without wasting time on a journey to the salon only to find out that it is not what they want. What is more interesting is that these consultations are set up over Skype. Customers request a date and time using a form on the website.
This is such a simple but genius way to offer added value services at relatively low cost. All you need is a Sony Vaio and internet connection and you are ready to go.
Tags: New Age Salon, Plan B
