Another business that targets only women customers between 18-30 years old who’d like a change from sweet mixed drinks.
A Dutch wine for women Sophie & Sophie is rosé wine “refresher” sold in small bottles. A wine ‘refresher’ is made from a combination of wine, dealcoholized wine, and freshly pressed grape juice, which leaves a drink that tastes like semi-dry wine, but only contains 5.5% alcohol, and half the amount of calories in real wine.
The wine is sold in stylish little bottles, containing enough ‘wine’ for two glasses. Just enough to give the drinker a good feeling without the risk of getting too drunk. Time to introduce this in the wine of the month club.
