Many businesses has started providing more niche services and products. Consider Pink Ladies, a great example of how a simple and common business concept can be reinvented and create uncontested market.
Pink Ladies, which has a women only policy on drivers and passengers, operates on a members’ only basis to avoid sex discrimination laws. Female customer feels so much safer when it is a woman driver and gives greater peace of mind and safety. The company even donates 10% of its profits to breast cancer research and has been endorsed by the personal safety charity The Suzy Lamplugh Trust.
There are many business can be reinvented to cater for special groups such as moving services, home remodelling businesses, and etc.
